It Lies At The Roots

I decided to try and illustrate the development of society's collective naivety and intelligence through the use of fairy-tale imagery. The Pinocchio character in the corner represents a company who's beliefs rest in dishonesty and lies. The company then grows from these initial lies, shown by the transformation of Pinocchio's nose into a fully grown tree. The elves in the tree represent the public, and these elves are making books of information out of the tree's branches. The elves are seen reading and then eventually burning the books as they realise it only contains lies, which originally stemmed from the company's dishonesty at the start. Today it is much easier to unpick companies and reveal their true motives, there's no hiding behind closed doors in society today.